The Modern Canine was ready for a brand refresh and wanted a new logo with a timeless, confident feel to reflect the next stage of the business. Starting from scratch, the brief was to create something that felt premium and heritage-inspired, with a hand-made, refined touch. The illustration featured her three dogs at the time (it’s always great to get in peoples actual dogs!) - a way to celebrate their personalities and represent the wide range of dogs she works with. Detailed linework and cross-hatching gave the logo that classic, crafted feel while staying warm and approachable.