Logo Design & Brand Guidelines

I developed a logo and visual identity for a gentle, hands-on gardening business, with a focus on creating something that felt rooted in nature and craft. Starting with a series of exploratory sketches, I combined floral forms with subtle references to hands, tools, and simplified plant motifs to find the right balance between natural imperfection and professional clarity. The final mark embraces a slightly rough, organic aesthetic, using offset elements and irregular forms to create a hand-made, grounded feel. Alongside the logo, I produced a set of concise brand guidelines covering colour, spacing, and a custom title font, ensuring a consistent and adaptable identity as the business grows.